Sanitas highlights that the health sector has found in the technology a key tool for improve the quality of medical care, optimize the healthcare system and, above all, elevate the lives of their patients. In this sense, options such as video consultation or chat, accompanied by digital applications, wearables and IOT, allow medical resources to be accessed and shared more easily.
Likewise, technological advances provide a more focused approach to preventive medicinewhich reduces the incidence of disease and allows for more accurate diagnoses and earlier, more personalized interventions.
«Digital solutions enable real-time monitoring of patients, which translates into more inclusive and effective care. In this way, digitalization contributes to humanizing medicine, adapting to the needs of each person and making them feel increasingly connected to their own health. For this reason, we are committed to innovation through the development of more personalized digital products and services adapted to the needs of the future, with the aim of transforming the way in which diseases are diagnosed, monitored and treated,” he says. Jose Luis RuizCIO of Sanitas and Bupa ELA.
In this context, Sanitas operates as a digital health innovation hub for Bupa and Bupa ELAadapting and implementing the solutions it designs in Madrid to the rest of the international markets in which it operates. “All the digital developments that we apply and are working on transcend financial environments and pure business development, since they are directly linked to the application of technology in health management,” explains Ruiz.
From this perspective, the Sanitas IT team highlights a series of key technologies that are revolutionizing the health sector and the management of its companies:
- Telemedicine: Thanks to it, patients can access medical consultations from the comfort of their home, avoiding unnecessary travel and receiving care in real time. At Sanitas, through digital insurance Bluawhich is now accessible to all its policyholders, patients can make video consultations, monitor their health, access their medical records and communicate directly with their doctors, among other functions.
- Cybersecurity: Health companies working with highly sensitive information must be certain that the data is properly protected. Therefore, it is necessary to implement a comprehensive cybersecurity system to protect this information. With the increase in digital threats, such as cyberattacks, the phishing or the ransomwareit is essential to have advanced technologies that ensure the encryption of information, monitor possible vulnerabilities and offer a rapid response to any attempted violation of the systems.
- Cloud: The use of the cloud is beneficial since it facilitates the management of large volumes of medical data, allowing its secure storage, access and analysis. Furthermore, another of the advantages of this technology is the reduction of the environmental impact by eliminating physical supports and avoiding trips to medical centers. A good example of this is the digitization of access to diagnostic imaging tests carried out by Sanitas. Thanks to the use of cloud technologies, its policyholders, instead of receiving their x-ray, ultrasound, MRI or CT scan on paper or CD, do so through the app, thus avoiding more than 300 tons of CO2.
- Artificial intelligence: AI is transforming medical diagnosis because it identifies diseases in early stages, improves the precision of treatments and optimizes response times. In this context and for years, Sanitas has SanIAan artificial intelligence that is capable of interacting, autonomously, with clients through any channel, which has made it possible to enhance Appointment Management and boost the patient experience by making more agile use of agencies. It is worth mentioning that this brings with it a double benefit: patients have access to a better service and subsequent follow-up, while medical professionals have support for their work, which also makes it easier for them to manage their own patients on a daily basis.
«As generative AI opens up endless possibilities for us to find new solutions for both our clients and our teams, we don’t want to stop our progress here. A preview of what we are investigating is the application of AI in predicting waiting times for our professionals. These types of advances will be part of the new BLUA Valdebebas Hospital, which will become the first 100% digital hospital, integrating this and many other innovations,” concluded the Sanitas CIO.