Murcia health executives analyze how generative AI…

Murcia, October 15, 2024.- In recent years, the development of new generative artificial intelligence (AI) applications is revolutionizing the healthcare sector, opening up possibilities for data management and analysis that can generate great benefits in different areas, such as the management of hospital centers. A hundred managers from healthcare centers in the Region of Murcia met today in the capital of Murcia to learn, from experts, about the possibilities offered by the main generative AI tools to optimize healthcare management for the benefit of professionals. and the patients.

The day was inaugurated by the Minister of Health of the Region of Murcia, Juan José Pedreño that, in His welcome to the participants, highlighted the relevance of new technologies, social networks and Artificial Intelligence as “unstoppable phenomena that influence some aspects of healthcare, since we live in digitalization, data and its application in our field of activity.” Changes in information technologies and data management “they are accelerating, and it is our obligation as managers to support the processes of reflection and study on this reality to put at the service of users, our patients, the utilities and benefits that are considered truly beneficial”noted the counselor.

In this sense, he highlighted the effort of the regional Administration to offer a health service “of increasingly better quality and making the most modern technologies available to users, at a medical and care level, but also at an administrative and bureaucratic relationship level, where new technologies play a relevant role.”

During the day, attendees analyzed how generative AI facilitates the creation of medical content, data analysis and personalization of treatments, which optimizes patient care. All of this also allows clinical research to be promoted, allowing the analysis of large volumes of data quickly and accurately. In the words of Jose Sedespresident of the Territorial Group of SEDISA in the Region of Murcia, “The presence of technology and Artificial Intelligence create new opportunities regarding data management and information analysis, which is of great importance for health management. However, its application, treatment and management not only presents great advantages, but also enormous challenges.”

In the session, organized by the Territorial Group of the Spanish Society of Health Managers (SEDISA), with the support of Roche Farma Spain, under the title Innovation and Professional Projection in the Health Sector: Generative AI and Social Networks, Health managers have analyzed the advantages of proper use of social networks in the professional field. And, as highlighted at the meeting, social networks are key platforms for health professionals, not only to share medical knowledge, but also to create a personal brand and connect with communities of patients and other professionals. .

Through well-constructed and updated profiles, healthcare managers can disseminate evidence-based information, participate in debates and access the latest trends and advances in their field, encouraging continuing education and dialogue, and expanding outreach opportunities. professional.

New Territorial Group of SEDISA in the Region of Murcia

The event was the first organized by the new SEDISA Territorial Group which, according to its president, José Sedes, has as its objectives “promote the training and development of management teams, encouraging participatory leadership based on commitment and responsibility, as well as to provide solutions to improve the quality and efficiency of the Health System in the autonomous community. Our objective is to lead the drive for the professionalization of management teams and healthcare management without efficiency and quality, analyzing the challenges and providing value to our Healthcare System, professionals and patients; improving health management in our autonomous community, recognizing the importance and prominence of health direction and management.”

On behalf of Roche Farma Spain, Miriam Sedanoregional director of the company for the Levante area, highlighted the company’s firm commitment to the continuous improvement of healthcare quality and highlighted the importance of collaborating on the best use of tools such as generative AI and social networks in the healthcare field, always thinking about the benefit of patients. “For Roche, it is very important to be able to collaborate with key agents in the health system, such as SEDISA, when working for the highest quality care, especially when we have new tools, such as AI, that can help us make great progress.” faster, and in whose promotion the figure of health managers is essential”, he added.

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